Dick Maggiore is co-founder, president and CEO of Innis Maggiore, America’s No. 1 Positioning Ad Agency. Dick is said to be America’s pre-eminent practitioner of positioning. Positioning is the process by which a brand (a company, product or service) is marketed with the goal of owning a meaningful and differentiated idea in the mind of the customer. Positioning was named as the most important marketing concept of the 20th century in Advertising Age, the advertising industry’s leading publication.
Dick says unless they have a solid foundation in positioning, even the most clever and creative marketing programs and advertising campaigns are doomed to fail. He goes so far as to say companies that ignore positioning in their advertising are wasting their dollars. Dick practices what he preaches as he leads the agency’s team in putting positioning into practice for the benefit of such clients as Alcoa, Bank of America, Disney, Goodyear, Microsoft, PURELL, Republic Steel, Shearer’s Snacks, Smith’s Dairy and hundreds of other companies and institutions.
Dick is an ad industry “Hall of Famer” for pioneering dimensional outdoor advertising. In 1998, the Canton Chapter of the American Advertising Federation named him Ad Person of the Year. In 2003, Dick received the distinguished Community Salute Award from the Canton Regional Chamber of Commerce. In 2004, Dick received the Ernst & Young Entrepreneur of the Year Award, and in 2009, Kent State University’s Distinguished Alumni of the Year Award. He is a 2013 recipient of the Distinguished Sales & Marketing Award from Sales & Marketing Executives International. In 2015, citing his more than three decades of service and leadership, Canton Advertising Federation bestowed its Lifetime Achievement Award on Dick.
Dick has addressed a diverse group of organizations over the years and is a lecturer at the University of Akron, Kent State University and Walsh University. He enjoys sharing his positioning expertise with the next generation of marketing professionals.
Dick holds a Bachelor of Arts degree in psychology from San Francisco State University. He lives in North Canton with his wife, Kathi.
Just look at these happy Rotarians! We sure hope that you've been one of the Canton Rotarians to be 'in their places' Friday at noon! If you haven't been recently, we hope you'll join these happy, smiling Rotarians SOON!
By the way, as usual, we have some GREAT speakers lined up (see the list above).
A big THANK YOU goes out to Club photographer PP Paul White for capturing these snapshots during our weekly meetings.
Mark your calendar for the Rotary Club of Canton's upcoming Semi- Annual Health Screen & Wellness Fair scheduled for Saturday, April 27, 2019, from 7 am - 11 am! The event will once again be held at the Mercy Hall Auditorium located at 1320 Mercy Drive, Canton.
Registration is now open, so please follow this LINK!
Please follow thisLINK to print the flyer for the April 27, 2019 event.
Rotary Districts 6650, 6630 and 6600 is once again joining forces and presenting you the opportunity to attend the "End Polio Now Event At Progressive Field" which will take place on Wednesday July 17, 2019! Ticket prices vary, so please follow this LINKto download and view the order form for the different seating options.
With the purchase of a Lower Boxticket or anUpper Boxticket you will enjoy the following:
attend the 7:10 p.m. ballgame to watch the Cleveland Indians take on the Detroit Tigers;
participation in the pre-game parade;
receive an End Polio Now T-Shirt
With the purchase of a Terrace Club + Lower Boxticket oraTerrace Club + Upper Boxticket, you will enjoy the following:
admittance to the Terrace Club Event beginning at 6:00 pm with an all-you-can-eat buffet & Pepsi products! (Left Field Gate opens at 6:00 pm);
raffles & silent auction;
attend the 7:10 p.m. ballgame to watch the Cleveland Indians take on the Detroit Tigers;
participation in the pre-game parade;
receive an End Polio Now T-Shirt
Let's all "Rally Together" and invite family, friends, and fellow Rotarians to a night out at the ballpark to cheer on the Cleveland Indians while supporting a worthy cause! A portion of all ticket sales will be contributed to the "End Polio Now" Campaign!
Deadline to purchase tickets is June 26, 2019. If you plan to attend, please email your order form to Stew Buchanan at 73 Lake Front Dr., Akron, OH 44319.
Any additional information or questions you have regarding this event, please contact or email Stew Buchanan at (330) 607-1442/ stewb1898@aol.com or Ashley Madison at (216) 420-4181/ amadison@Indians.com. *Resale of tickets is prohibited. Any tickets resold will result in order cancellation.
The Rotary office received a letter dated March 19, 2019, from Kerri Murray, President of ShelterBox USA. Ms. Murray writes:
"Dear Rotary Club of Canton, Thank you for making an impact. Your generous gift will provide shelter and life-saving supplies to vulnerable people devastated by natural disaster or conflict. More than just walls and a roof, shelter is vital for the maintenance of human dignity and the protection of families. Shelter reduces vulnerability, builds community resilience and helps people begin the process of recovery.
Since the year 2000, ShelterBox has served 1.5 million people in over 100 countries around the globe. Every day, our Response Team Members are hand-delivering aid to disaster zones, in the most remote parts of the world to reach people who would otherwise be forgotten. The work of ShelterBox is only possible thanks to the generous support of people like you, who are truly making a difference. Thank you for helping create a world where no family is without shelter when disaster strikes."
Those of you who attended our Rotary meeting on March 8th heard about some disappointing trends in the membership of our club. For those of you who missed the meeting, our membership has declined by over 25% over the past five years. This loss of over 40 active members has put pressure on our club and made our ability to serve our community much more challenging. Whether due to death or illness, career changes, or a changing work environment… this is a trend that all Rotarians have to make an effort to reverse. And we have created some membership initiatives to do just that!
The Board of Directors has approved a new Organizational Membership program. This innovative program allows leaders of businesses and non-profits in the Canton community to become engaged in service to the club, manage their time, and involve others in their own organizations to get involved. We have published anOrganizational Membership brochure that provides all the highlights of this new program and have established a targeted list of prospective organizations. But we need your help!
We need every Rotarian to review the targeted list and identify the organizational leaders they know personally. Once identified, please call with the information to Lauri in our office. We will take your insight and make a coordinated effort to reach out to every person identified.
To provide further incentive to attract new members (organizational or individual) we are asking all of you to invite a prospect to an upcoming meeting. From now until the end of June, any prospect you invite to the club can attend our meeting for free! Simply let Lauri or Barb in our office know that you are bringing someone so we can plan accordingly.
At the March 22, 2019 meeting, President Michelle Mullaly welcomed 47 members and 4 guests to the meeting. President Michelle informed everyone there was a "thinking of you" card to sign for Rotarian Dick Smith who is in Woodlawn battling pneumonia and bronchitis. *Editor's note: Dick has been moved back to Aultman Hospital. He is able to have visitors if you would like to visit with him.
Past President Paul White gave the Invocation.
Congratulations to Rotarian Jeff Scott for having the winning 50/50 raffle ticket worth $35.00.
Secretary Suzette Matthews welcomed the following guests to the meeting: Amanda Anschutz (speaker); Ron Haines (R-Seattle); Michael Caskey (guest of Jeff Scott); Robyn Fettman (guest/daughter of Steve Fettman).
Michael Caskey Robyn Fettman
The "Happy News" was then provided by the following:
Mark Clendenin - in celebration of his youngest daughter getting her driver's license;
- also in celebration of rubbing shoulders with David Beule who rubbed shoulders with President Trump this week;
Mike Abbott - in honor of his wife, Barb's, new "Stark County Food" book, now available for purchase (sample on the Welcome Table);
Raquel Raderchak - in sympathy for new incoming member, Alex Dowell, whose mother recently passed away. Our thoughts and prayers are with you, Alex. *Editor's note - a sympathy card was immediately passed around the room to send to Alex and her family;
David Beule - in thanks for the opportunity to meet President Trump this week and also for the opportunity to attend the St. Patty's Day party at the White House last week.
President Michelle then informed the members of the target list of potential 'Organizational Membership' companies on the tables. Members are asked to review the list and ask someone they may know to attend one of our upcoming Rotary meetings. We have great speakers lined up for you!
President Elect Mark Rojek made an announcement along with a power point presentation on the upcoming Health Screen and Wellness Fair on April 27, 2019. This event will once again be held at Mercy Hall Auditorium.Flyers for this event were made available to the members to help get word out to the public.
March speaker chair Raquel Raderchak introduced her speaker for the day, Amanda Anschutz, President and Co-founder of Compassion Delivered. They provide nutritional meals at no cost to people in our community who are coping with life-threatening or terminal illnesses.
President Michelle concluded the meeting with the following announcements:
everyone can turn their cell phones back on;
next week's speaker will be Dick Maggiore, Co-Founder, President and CEO of Innis Maggiore, who will be speaking on "Marketing is a Battle of Perceptions, Not Tomatoes".
if you had not already done so, please consider signing the 'thinking of you' card for Rotarian Dick Smith as well as the sympathy card for incoming new member Alex Dowell and her family.
The following Rotarians turned in makeups: Robert Matthews (2 - Venice Nokomis Rotary); PDG/PP Bob Pattison (11-Cocoa Beach, FL); Bill Maddox (Perry).
The following will receive a makeup for attending the Oktoberfest committee meeting on Thursday, March 21, 2019: Co-chair Raquel Raderchak, Co-chair Don Peterson and PP Paul White.
The following Board of Trustees will receive a makeup for attending the Board meeting on Tuesday, March 19, 2019: President Michelle Mullaly, President Elect Mark Rojek, Vice President Drew Pelger, Treasurer Tom Clevenger, Sergeant-at-Arms Robert Matthews. Trustees attending were: Mark Clendenin, Bruce Hale, Frank Fleischer, Jeff Scott, Kim Kroh, Jim Molnar, Steve Fettman, Kurt Goodenberger and Assistant Parliamentarian Dave Ewing. *Also in attendance was Honorary Rotarian and Mayor of Canton Thomas Bernabei and Canton City Planner Don Angus.
Mark your calendar for the upcoming District Conference! This year District 6650 will be joining District 6690 in a joint event at the Hilton Polaris in Columbus, OH on April 12-13, 2019.
Registration is now open for 2019 Better Together, District 6650 & 6690 Joint District Conference.
The 2019 Better Together, District Conference Committee has been working hard to bring you a one-of-a-kind experience.
We are excited to welcome Past RI President KR Ravi Ravindran from Sri Lanka as our Keynote Speaker for the All-Club Lunch on Friday. Other highlights of the Conference are:
House of Friendship – Meet fellow Rotarians from all around Eastern Ohio. Discover great new service projects to bring back to your home club. Enjoy entertainment and activities while making new friends.
RO-Talks – TED Talks for Rotary. Learn from Rotarians and Non-Rotarians about inspiring projects and ideas to enhance your Rotary experience.
Workshops – A wide selection of workshops are offered to inform and educate. Everything from Active Shooter Preparedness and Building a Stronger Club to Diversity, Adversity and Inclusion. You might even want to check out the Mystery Workshop with DG Scott and DG Craig, it will be fun, fun, fun!
Morning of Service – Attendees will join with over 70 Youth Exchange Students for Hands-On service projects. Packing meals for 3rd world countries and cutting old denim to be made into shoes for Ugandans are among the projects planned.
Caribbean Dinner and Dance Party – Relax and be entertained by the Canal Winchester High School Steel Drum Band while you enjoy cocktails and dinner. Then, we will dance to the sounds of Shakin’ and Stirred Live Band. Be sure to wear your Island Attire!
Mark your calendar for the Rotary Club of Canton's upcoming Semi- Annual Health Screen & Wellness Fair scheduled for Saturday, April 27, 2019, from 7 am - 11 am! The event will once again be held at the Mercy Hall Auditorium located at 1320 Mercy Drive, Canton.
Rotary Districts 6650, 6630 and 6600 is once again joining forces and presenting you the opportunity to attend the "End Polio Now Event At Progressive Field" which will take place on Wednesday July 17, 2019! Ticket prices vary, so please follow this 
At the March 22, 2019 meeting, President Michelle Mullaly welcomed 47 members and 4 guests to the meeting. President Michelle informed everyone there was a "thinking of you" card to sign for Rotarian Dick Smith who is in Woodlawn battling pneumonia and bronchitis. *Editor's note: Dick has been moved back to Aultman Hospital. He is able to have visitors if you would like to visit with him.
Michael Caskey 
Robyn Fettman
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